Planting the Seeds of Success

When you pursue something you love, at times it can be a long hard road, particularly if it’s as competitive as the music industry.

Central’s Xanthea O’Connor and Alumni member Bex Chilcott (AKA Ruby Boots) recently secured grants from The Seed Fund, and organisation that aims to facilitate a range of initiatives for local musicians.

The Seed Fund is not for profit and was founded by John Butler and Danielle Caruana (AKA Mama Kin) to help local musicians and managers get the most out of themselves and the industry.

Advanced Diploma of Music Business student, Xanthea was one of two Perth music business people to be selected for The Seed Fund program, Management Workshop. This workshop is a one-stop shop for practical strategies to manage artists that are establishing themselves and to gain insights from industry experts.

Xanthea O'Connor
Xanthea O’Connor

For Xanthea, this is the second piece of good news her management career has seen recently. Earlier this year, she received a $10,000 grant from the Department of Culture and the Arts for managing the artists, Joni in the Moon.

Meanwhile, Diploma of Music Business graduate, Bex Chilcott received funding from The Seed Fund for Professional Management Support. This funding provides her with a greater ability to roll out campaigns and deliver strategies for the artists she manages by supplementing her income as a manager, especially in times of heavy workload and limited commission.

Bex Chilcott
Bex Chilcott

Bex, better known by her artist name, Ruby Boots, has been going from strength to strength. She recently received a record deal from Universal and returned home from her first U.S. tour.

With the help of initiatives from organisations like The Seed Fund, combined with lots of hard work, the dreams of ‘making it’ in the music industry become that little bit closer for artists and managers alike.


For more information:

The Seed Fund

The ultimate Perth tour

First year students studying the Diploma of Music Business were recently treated to a different type of classroom experience.

As part of their music events training, thirty students visited 9 popular sites and venues around Perth and Fremantle, and received first hand information and advice from booking agents, production managers, venue managers and site managers.

Student Site visit 2015-2

The locations covered small music venues such as Mojo’s Bar (Fremantle), HQ (Leederville) and 459 Bar (North Perth), mid-size venues Amplifier/ Capitol (Perth), Astor Theatre (Mt Lawley), Rosemount Hotel (North Perth) and the largest of them all, Perth Arena. They were also taken to festival sites Laneway Festival (Fremantle Esplanade) and Perth Fringe sites The Urban Orchard and Central’s very own Noodle Palace.

Co-ordinator Scott Adam said it was a great success.

“It was an excellent way to engage students right from the outset,” he said.

“And to hear what they needed to hear directly from the people they will one day deal with in industry was a real bonus!”

Students went right through each venue looking at all resource, staffing, production and logistical requirements of running a live music event from 200 capacity to 15000.

Student Site visit 2015-5

Scott also mentioned the spin-off benefits of the initiative.

“Aside from the training aspect, students were able to network with employers, with some of them getting to work at backstage at the Laneway Festival,” Scott said.

“Students even took to Facebook to brag to their friends and say how much they loved the course. It’s a big win for the students and the course all round.”


Marketing in the mix

Most people think being a musician is all about playing music and in many ways they’re right, but if that’s all you do, you might have an increasingly dwindling audience.

Central’s music students were taught the incredible value of promotion thanks to the music business panel sessions held on 30 April at The Venue at Central’s Leederville campus.

Central music students not only learn about music, but how to promote themselves in order to be to be successful in the industry. Students were given the opportunity to ask questions about all elements of marketing to key people in the music industry.

The sessions featured significant names from the music industry and were divided into two panels.  The first panel was focused on marketing and featured: Central lecturer Kristy Brown as moderator, Music editor for the West Australian Simon Collins, X-press editor Bob Gordon, Publicity at EMI Dixie Battersby and from marketing and communications at RTRFM, Andjelka Jankovic.

Artist Panel 1

The second panel consisted of current artists including: The Waifs’ Donna Simpson, San Cisco’s Scarlett Stevens, Diger Rokwell’s Ash Hosken and Laura Jane Lowther from Kucka. It was moderated by Central lecturer Scott Adam.

Each discussion was led by student questions, followed by a ten-minute Q&A at the end for off the cuff questions and advice. Students learnt not only the importance of marketing and promotions, but also had the opportunity to create invaluable industry contacts.

Most musicians overlook the importance of creating and maintaining a media presence, but the ability to talk to industry and artists alike, showed students its overwhelming importance.

“We’ve had really good feedback from all the attendees. Having both industry and artist representation available to answer questions has shown the students not only what they need to do and how they should do it, but the amazing results that are possible if they do it well”, said Central Music Business lecturer Kristy Brown.

The great success of the music panel sessions means they are extremely likely to become an annual fixture, a periodic reminder that although there may be no business like show business, it is still a business.

The Right Mix

On Thursday 28 November, Central’s Music Business students and Richmond Street Records celebrated the launch of their annual compilation CD at the Rosemount Hotel.

Since 2010, Richmond Street Records has been releasing compilation CDs annually, as part of the training Central Music Business students undertake at Leederville.  This year saw a name change from the former ‘Stacked’ to ‘Blender 2013’.  The compilation exposes the talent from the Music Performance and Technical Production streams of the Institute, released by the Music Business students.  The year culminates with all three course streams creating, recording and marketing ‘Blender 2013’.

Some of Central’s current batch of music prodigies lined up on the night to entertain the crowd.  These included  Kat Wilson, Elkwood, Mentok Commandz Yu and Sundstrom.  High fives to the Music portfolio for another fine product and a rocking launch night.