Marketing in the mix

Most people think being a musician is all about playing music and in many ways they’re right, but if that’s all you do, you might have an increasingly dwindling audience.

Central’s music students were taught the incredible value of promotion thanks to the music business panel sessions held on 30 April at The Venue at Central’s Leederville campus.

Central music students not only learn about music, but how to promote themselves in order to be to be successful in the industry. Students were given the opportunity to ask questions about all elements of marketing to key people in the music industry.

The sessions featured significant names from the music industry and were divided into two panels.  The first panel was focused on marketing and featured: Central lecturer Kristy Brown as moderator, Music editor for the West Australian Simon Collins, X-press editor Bob Gordon, Publicity at EMI Dixie Battersby and from marketing and communications at RTRFM, Andjelka Jankovic.

Artist Panel 1

The second panel consisted of current artists including: The Waifs’ Donna Simpson, San Cisco’s Scarlett Stevens, Diger Rokwell’s Ash Hosken and Laura Jane Lowther from Kucka. It was moderated by Central lecturer Scott Adam.

Each discussion was led by student questions, followed by a ten-minute Q&A at the end for off the cuff questions and advice. Students learnt not only the importance of marketing and promotions, but also had the opportunity to create invaluable industry contacts.

Most musicians overlook the importance of creating and maintaining a media presence, but the ability to talk to industry and artists alike, showed students its overwhelming importance.

“We’ve had really good feedback from all the attendees. Having both industry and artist representation available to answer questions has shown the students not only what they need to do and how they should do it, but the amazing results that are possible if they do it well”, said Central Music Business lecturer Kristy Brown.

The great success of the music panel sessions means they are extremely likely to become an annual fixture, a periodic reminder that although there may be no business like show business, it is still a business.